For 90% of consumers, online reviews have changed their minds about a purchase, emphasizing the need for companies to nurture, manage, and respond to online reviews. At Axencia, we offer online review management services and software that help your business attract more reviews and sales, as well as happy clients.
Explore ReviewAccelerationAX Plans
1 Location
Starting at$500 (INITIAL COST WAIVED FOR EXISTING AXENCIA CLIENTS) INITIAL INVESTMENT
2-3 Locations
Starting at$1,000 (INITIAL COST WAIVED FOR EXISTING AXENCIA CLIENTS) INITIAL INVESTMENT
4-5 Locations
Starting at$1,500 (INITIAL COST WAIVED FOR EXISTING AXENCIA CLIENTS) INITIAL INVESTMENT
Axencia Review Management Services
Our review monitoring pricing packages allow you to choose a plan that’s right for your business goals. And our reputation management experts will help you manage and respond to reviews to attract more customers and keep people coming back to your business. Don’t have a review management system in place? Your online reputation could be suffering. Keep reading to find out how to leverage reviews to benefit your business.
Features | ReviewAccelerationAX Software-Only | Single Location Plan | 2-3 Locations | 4-5 Locations |
Number of stores or locations | Up to 5 | 1 | 2-3 | 4-5 |
Access to ReviewAccelerationAX Software Monitoring tool | ✓
| ✓
| ✓
| ✓
|
Includes sites: Google Places, Facebook, & Yelp | ✓
| ✓
| ✓
| ✓
|
Email alerts sent for new reviews received across platforms | ✓
| ✓
| ✓
| ✓
|
Custom Frequency Available: Real-Time Daily, Weekly, Monthly | ✓
| ✓
| ✓
| ✓
|
One-time standard operating procedure response guide for positive reviews | ✓
| ✓
| ✓
| |
One-time standard operating procedure response guide for negative reviews | ✓
| ✓
| ✓
| |
Monthly reporting on review response performance | ✓
| ✓
| ✓
| |
Routing of negative reviews and consultation on responses | 10/month | 10/month | 10/month | |
Monthly reporting on review response performance | ✓
| ✓
| ✓
| |
Optional: Each additional review site monitored weekly for all locations (Ex. TripAdvisor, Glassdoor, OpenTable, HealthGrades, etc.) | ||||
Testimonials collected via templated landing page with custom links for each location | ✓
| ✓
| ✓
| |
Different positive vs. negative feedback flow | ✓
| ✓
| ✓
| |
Ability to customize templated email landing pages | ✓
| ✓
| ✓
| |
Ability to upload a bulk list of customers or your account manager can send surveys to this list | ✓
| ✓
| ✓
| |
Dashboard displaying a current and historical Net Promoter Score | ✓
| ✓
| ✓
| ✓
|
500+ driving results | ✓
| ✓
| ✓
| |
Initial campaign investment | $500 (Initial cost waived for existing Axencia clients) | $1,000 (Initial cost waived for existing Axencia clients) | $1,500 (Initial cost waived for existing Axencia clients) | |
Ongoing Monthly Cost | $99 – Free for Axencia clients who use monthly review site software monitoring | $119/month | $222/month | $299/month |
Need more information? Call Us:  |
Have even more locations?
Check out our expanded pricing for ReviewAccelerationAX below for companies with more than 5 locations:
Features | 6-10 Locations | 11-25 Locations | 26-50 Locations | 51-75 Locations | 76-100 Locations |
Access To All Features Listed Above | ✓
| ✓
| ✓
| ✓
| ✓
|
Initial campaign investment | $2,000 | $2,500 | $4,500 | $6,750 | $9,000 |
Ongoing Monthly Cost Per Location | $50/month | $50/month | $50/month | $50/month | $50/month |
Need more information? Call Us: |
3 tips for responding to online reviews
Responding to reviews online can be a delicate process. If people are frustrated with your company and your services, they may turn to online review sites to publicly bash your business. On the other hand, they can spread the word about exceptional service by leaving great reviews.
When managing and responding to reviews of all kinds, it’s important to keep your cool and remember these tips.
1. Stay positive
People aren’t looking for perfection. If someone posts a negative review of your company, it’s a chance for you to respond positively. If people see your effort to turn the situation into something positive, they will be more likely to become customers. Though it can be easy to become frustrated with negative reviews, don’t let them throw you off your game. By responding positively and acknowledging complaints, you can turn disgruntled shoppers into satisfied customers.
2. Look for solutions
If someone posts a negative review about a product or experience they’ve had with your company, look for ways to make things right. For example, if you own a restaurant and someone leaves a bad review of your service, apologize for the bad experience and offer them a voucher for a free meal. This shows that you’re truly interested in pleasing your customers and finding solutions that meet their needs.
3. Make an effort to reply
If someone takes the time to post a review of your company, you should make an effort to reply. No matter if the review is positive or negative, making an effort to reply will send the signal that your company is invested in customer service. Be diligent, and make an attempt to reply to every review. You can also automate the process by investing in services that alert you when new reviews are posted, helping you better manage your time and respond to all of your reviews.
Whether you’re a local business, expanding franchise, or mid-sized company with an international reach, online review management services offer several benefits. Why? Reviews are a core part of today’s marketplace, with 80 percent of users citing reviews for changing their minds about a purchase.
That’s why we’ve compiled seven of the most compelling reasons to invest in online review management:
Maximize your team’s time
Another benefit of professional online review management services is they maximize your team’s time. No matter your industry, your company must invest in monitoring online reviews. Whether that’s through an in-house team member or an outside agency, you need to manage your online reputation.
By partnering with an online review management company, like Axencia, you can optimize the time of your team. That allows them to focus on high-priority tasks that demand their unique expertise. They can also bypass the additional training that comes with online review management.
Plus, you partner with an experienced and dedicated account manager that understands the various details and nuances of online reviews. With their expertise, they can help you earn more reviews from satisfied customers, in addition to authentic and constructive feedback.
Expand your unique selling points
One of the key benefits of professional online review management with Axencia is that it enhances your unique selling points (USPs). By generating more authentic customer reviews and feedback, your business gains credibility and demonstrates its value to the market, helping you stand out from the competition.
Customer feedback also offers valuable insights to improve your services or products. For instance, if your business provides HVAC services and customers mention delays in technician arrival times, this feedback allows you to identify and resolve the issue, resulting in improved service quality that customers notice and appreciate.
In addition to showcasing your business’s value, Axencia’s online review management services help you leverage another critical metric: your Net Promoter Score (NPS). Through customer polling, we calculate your NPS to measure how likely your clients are to recommend your services to others.
Your NPS, which ranges from -100 to 100, can be a powerful marketing tool when shared with potential clients. The average NPS across industries is 39, but with Axencia’s strategies to continuously enhance client satisfaction, your business can aim for an industry-leading score of 70 or higher. This elevated NPS reinforces your reputation and establishes your brand as a trusted leader in your field.
Enhance your SEO strategy
In today’s digital age, having a strong online presence is essential. Whether you’re a physical store or an e-commerce business, customers rely on the Internet to research, discover, and compare companies. Studies show that 80% of users start their product research online, making it crucial to establish and grow your presence.
This is where search engine optimization (SEO) becomes vital. SEO involves a range of strategies designed to improve your website’s ranking in organic search results. When users search for something online—whether it’s a product, a service, or information—they encounter both paid and organic search results. While paid search, like pay-per-click (PPC), is effective, SEO helps your website secure a spot in organic results without ongoing ad costs.
Appearing on the first page of search results is critical, as 75% of users never scroll past it. This prominent placement not only enhances your visibility but also builds trust and drives traffic to your website. Unlike PPC, SEO doesn’t require payment for each click, making it a cost-effective long-term strategy.
It’s worth noting that SEO and PPC complement each other and can be combined for greater impact. For local businesses, however, SEO holds particular importance. Reviews play a significant role in local SEO, as search engines like Google prioritize them when ranking businesses in local search results.
Securing a top spot in local search results is invaluable. Local searches have a near 100% conversion rate, leading to more visits, purchases, and revenue. Whether you’re aiming to attract more foot traffic or online shoppers, investing in SEO can help your business thrive in today’s competitive landscape.
Build your social following
With 74% of users turning to social media for advice on their purchase decisions, it’s surprising that only 26% of businesses actively incorporate social media into their strategies. This means many companies, including your competitors, are missing out on the advantages of a strong social media presence.
Having a social media presence offers several benefits, such as:
- Building stronger connections with your existing customers
- Reaching and engaging with your target audience
- Interacting with current and potential customers
- Sharing company updates, blog posts, and promotional content
At Axencia, our social media specialists ensure your business takes full advantage of these opportunities. We also integrate social media strategies into our online review management services. For example, when a client provides a positive testimonial, we encourage them to share it on your preferred social media platforms.
These platforms can include:
- Google Business Profile
- Yelp
- Indeed
- Glassdoor
- And more!
As your business collects more reviews from happy customers, you build trust and credibility with future clients. This is significant, given that there are over two billion social media users worldwide, and consumers trust online reviews 12 times more than product descriptions. With Axencia, you can harness the power of social media to grow your brand and win customer loyalty.
Grow brand awareness
Another reason to invest in online review management? Brand awareness.
In today’s competitive marketplace, it’s a challenge to build brand awareness — which is essential if you want to earn an industry-leading NPS. It’s critical that the brand awareness you do earn, however, is positive and not negative.
With our online review management services, we can help your company grow its brand awareness. By reaching out to past and current customers, your business earns positive reviews across multiple channels, from your social media channels to your website.
In response, potential shoppers that visit your website, as well as social media pages, see a company that delivers on its promise for quality service and quality products. They also see a business that responds and engages with its customers, which is another trust signal.
The result is better brand awareness for your company, which can spark future leads and sales.
Increase sales and revenue
One of the biggest reasons businesses invest in online review management services is the opportunity to boost sales and revenue. These services also help improve the quality of leads, saving your team time when creating quotes or pitching to clients.
Here’s how Axencia’s review management services can increase your profits:
- Building Testimonials: We reach out to past customers who’ve shared their email and opted in for communication, helping you gather authentic testimonials. These can be used across your website to build trust and credibility.
- Encouraging Reviews: We invite satisfied clients to share their experiences on your preferred social media platforms. This not only enhances your social media presence but also strengthens your overall strategy.
- Providing Feedback: Our team forwards valuable client feedback, highlighting what customers love and where improvements can be made. Acting on this feedback can enhance your offerings, resulting in more positive testimonials and higher customer satisfaction.
- Strengthening Your USP: Even with a strong SEO strategy, customers often compare businesses before deciding. A robust collection of testimonials can set you apart from competitors and drive more sales.
Reviews play a vital role in influencing purchase decisions. Statistics show that 94% of consumers are willing to work with a business that has a 4-star rating, but that number drops to 57% with a 3-star rating. Additionally, customers spend 31% more at businesses with excellent reviews.
By partnering with Axencia, you can harness the power of reviews to not only grow your revenue but also build lasting trust with your audience.
Improve your company services
A key benefit of online reviews is the ability to gain valuable insights for improving your business. By investing in review management services, your company can identify areas for growth and stay competitive in an ever-evolving market.
Customer feedback often highlights pain points you may not have been aware of and can even shed light on the advantages your competitors offer. This information helps you refine your services and enhance your unique selling points.
For instance, if you’re a heating oil delivery company and clients mention they’d appreciate an online ordering option, this feedback gives you a clear direction for improvement. While implementing such changes may take time, letting customers know you’re working on it shows that your business values their input and takes action.
FAQs about website UX analysis services
Online review management services help businesses monitor, respond to, and improve their online reviews across various platforms. These services aim to build trust with customers, enhance brand reputation, and attract more leads by encouraging positive reviews and addressing negative feedback effectively.
Think of your website as a customer service representative from your business. Would you prefer a service rep who’s polite, clear, and helpful? Or one who can’t give you a straight answer and doesn’t understand your issue?
Curbing customer frustration through improved usability is one of the simplest and most effective methods of strengthening your sales process and improving your bottom line.
For easy reference, some common issues include:
- Confusing navigation
- Slow download times
- Asking users to do too much
- Vague calls-to-action (CTAs)
- Non-responsive interfaces
- Unintuitive interfaces
- Poor design
- Frequent technical errors
Online reviews significantly influence customer decisions. A positive review profile builds credibility, attracts new customers, and impacts search engine rankings. By managing reviews proactively, you can address customer concerns, improve your offerings, and stand out from competitors.
These services typically include platforms like Google Business Profile, Yelp, Facebook, Glassdoor, TripAdvisor, and more, depending on your industry. A tailored strategy ensures your business is active on platforms most relevant to your audience.
Search engines like Google prioritize businesses with positive reviews for local search results. Reviews contribute to local SEO rankings, making it easier for potential customers to find your business online. Consistent positive feedback enhances your website’s credibility and visibility.
While it’s not possible to remove genuine negative reviews, online review management services focus on addressing them professionally. By resolving issues and demonstrating excellent customer service, you can turn negative experiences into opportunities to build trust.
Positive reviews attract more customers and boost conversion rates. Studies show that consumers are more likely to trust businesses with high ratings and strong review profiles. By earning customer trust through excellent reviews, your business can drive more sales and revenue.
Axencia’s team monitors your reviews across multiple platforms, encourages satisfied customers to share their experiences, and provides actionable feedback to improve your services. With tools like ReviewAccelerationAX, we help you gather insights and build a strong online reputation.
Axencia is always open to new ideas and custom requests! Simply contact one of our social media experts using the form below to ask about our other social design options and pricing. We’ll be happy to work up a custom quote for you.
