A good personalization strategy lets you customize each customer or clients’ web experience, resulting in happier visitors and more revenue for you. Our personalization services are 100% transparent – you always know exactly where your money goes!
When you partner with Axencia for website personalization services, you’re getting more than just someone telling you how to personalize your website to your audience — you’re getting a site personalization strategy that’s fully customized to your business and optimized for long-term success. Check out some of the key aspects of Axencia’s website personalization services.
Detailed quarterly reporting
Our website personalization services don’t end once your customized strategy is implemented — we work with you long after to ensure it continues driving results. This includes detailed quarterly reporting to ensure each element of your website is performing to its full capacity and helping you achieve your digital marketing goals.
Monthly A/B testing and content tweaks
One day, a personalization strategy is working. The next, it may not be. It happens! That’s why our website personalization services include monthly A/B testing to ensure your site is always in tip-top shape and offering a unique customer experience for each person that visits your site.
Feel like some of your content could use a revamp? We get it — our website personalization services also come with monthly content tweaks so you can keep things fresh for site visitors and display content that’s always up-to-date.
Behavioral personalization
Personalization is the name of the game. We help you uncover key insights about your target audience through thorough customer research and web analytics tools like GA4. Together, we’ll discover valuable behavioral data about your customers like:
- The pages they visit
- How they arrived on your site
- How long users stayed on your site
- Products or services pages they visited
- And more!
From there, we’ll help you identify ways to personalize your site to those audiences, whether it’s creating content or adding elements to your site like recommended product options or personalized pop-ups.
SMEs and industry-leading tech helping you drive results that matter
Our website personalization services come with two distinct benefits. First, you’ll have a team of 200+ subject matter experts (SMEs) helping you every step of the way. From developing a personalization strategy to implementing site changes, our team of digital marketers with over 09 years of experience will be right there to help you drive long-term success for your business. This means implementing personalization strategies tailored specifically tailored to your business and built for long-term success.
You’ll also have access to Axencia’s in-house, industry-leading marketing technology, including MarketingProAX.
And more
When you partner with Axencia, you get access to our proprietary growth platform, MarketingProAX.
Powered by IBM Watson artificial intelligence (AI), MarketingProAX can measure the impact of your campaigns on your bottom line. It provides you with valuable insights and data to inform your CRO strategies and improve your website’s UX.
It features VisitorRecorderAX, which records your users’ interactions with your website in web video format. You’ll discover:
- The pages your users visit
- The links they click
- How they scroll your pages
This tool lets you analyze their behavior on your site and informs you how you can make your pages more engaging for them. As a result, you make data-backed decisions on how to increase your conversion rates and revenue.
Transparent Website Personalization Pricing Tailored to Your Business Goals
CUSTOM PERSONALIZATION SERVICES
Starting atHow we determine pricing
Targeting Components
Creative
CRO Testing
All of your customers are different, and a one-size-fits-all marketing strategy won’t be able to engage all of them. With Upcoming Feature MarketingProAX’s personalization features, you can:
Tailored Content for Personalized Experiences
Provide each site visitor with content tailored to their previous on-site actions.
Custom Offers Based on Data Insights
Customize offers based on demographic and firmographic data.
Real-Time Visitor Behavior Analysis
Analyze visitor behavior in real time and respond with appropriate calls to action.
Delivering the Right Message at the Right Time
Always give the right message to the right person at the right time.
Proven Results For Clients
Solving key challenges for businesses
With Axencia handling our web maintenance, our site has never been more reliable. They’ve eliminated downtime and improved user experience across the board.
Axencia's exceptional web maintenance services have ensured our website runs smoothly and remains secure. Their prompt updates and proactive solutions have saved us time and resources.
Axencia has been instrumental in keeping our e-commerce website secure and up-to-date. Their quick support and proactive maintenance have helped us deliver a seamless shopping experience to our customers.
Axencia’s web maintenance services have been a game-changer for us. They’ve improved our site’s performance and security, ensuring our clients always have a smooth experience.
Axencia.co
In-House Marketing
Typical SEO agency
Axencia UX analysis services
Features | 1 Personalized Website Feature | Initial Homepage Creative | Initial Website Creative | Initial & Ongoing Creative + Reporting |
Real-time Personalization | ✓
| ✓
| ✓
| |
Behavioral Personalization | ✓
| ✓
| ✓
| ✓
|
Firmographic Personalization | ✓
| ✓
| ✓
| ✓
|
Web Visitor Industry | ✓
| ✓
| ✓
| ✓
|
Web Visitor Company Size | ✓
| ✓
| ✓
| |
Web Visitor Company Revenue | ✓
| ✓
| ✓
| |
Web Visitor Location | ✓
| ✓
| ✓
| ✓
|
Creative | ||||
Masthead designs (or home page content blocks) | 1 | 3 | 5 | 5 |
Inner page or sitewide content blocks | 3 | 3 | ||
Each additional masthead or content block | $450 | $450 | $450 | |
Personalization website integration | ✓
| ✓
| ✓
| |
Personalization reporting development | ✓
| ✓
| ✓
| ✓
|
Quarterly testing | ✓
| |||
Quarterly creative additions | 1 | |||
Quarterly reporting | ✓
| |||
200+ SMEs behind campaign driving results | ✓
| ✓
| ✓
| ✓
|
Initial investment: | $400 | $1,500 | $2,400 | $2,400 |
Quarterly investment: | $750 | |||
Need more information? Call Us:  |
FAQs about personalized web content services
Personalized web content services involve tailoring your website’s content to each visitor based on their preferences, behavior, demographics, or previous interactions. This helps create a unique and engaging experience for every user.
Personalized web content resonates more with visitors because it aligns with their interests and needs. This increases the likelihood of engagement, such as clicking on links, spending more time on your site, or completing desired actions like making a purchase.
We use various data points, including visitor demographics, geographic location, past browsing behavior, purchase history, and real-time actions taken on your website.
Yes, personalized web content can significantly boost conversions by presenting relevant products, services, or offers to visitors at the right time, making it easier for them to take action.
No, personalized content benefits all industries, including hospitality, education, healthcare, and B2B services. Any business that wants to enhance user experiences and drive engagement can use personalized web content.
Contact us, and our team will analyze your website, understand your audience, and implement a strategy tailored to your business goals to deliver effective personalized content solutions.
Axencia is always open to new ideas and custom requests! Simply contact one of our social media experts using the form below to ask about our other social design options and pricing. We’ll be happy to work up a custom quote for you.
