Tracking phone calls is one of the hardest (but most important) parts of digital marketing. At Axencia, we’ve come up with an affordable, simple call tracking system that ensures you always know exactly where your leads are coming from. Scroll down for more details or fill out the form for an exact quote!
Learn more about what’s inside our proprietary call tracking system (and call tracking services) now.
Please note these services are available for existing clients only.
Call tracking
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Axencia provides web-based solutions for tracking phone calls to your business. Because many companies have several phone numbers or route calls to more than one phone extension, accurately determining the number of calls generated by a website is nearly impossible. That is, until now.
With our proprietary call tracking system, we give you the power to track the sources of your phone calls, no matter where their final destination may lie. Our online call tracker gives you the accurate information you need to focus on specific sales leads that yield results for your business.
Tech stack integration
CallTrackerAX integrates seamlessly with Google Analytics to provide you with real, actionable data alongside the data you monitor on a regular basis. In addition to harnessing the power of Google Analytics, this call tracking solution is integrated into MarketingProAX, our marketing automation suite that provides insights to visitor behavior throughout the entire marketing funnel.
Call transcription
Included in all of our call tracking plans, our call transcription service accurately transcribes the audio information from voicemails received via your tracked phone numbers into text and provides information like names and phone numbers in a convenient email format.
Lead scoring
Additionally, subscribers can take advantage of automated lead scoring, which evaluates new phone calls and scores them on a basis of their perceived value to your company, giving you a better idea of how worthwhile each call or voicemail is to you.
ROI reporting
For call tracking customers who want to take advantage of CallTrackerAX’s advanced options, Axencia offers the ability to track calls by web marketing channel. Using the same cutting-edge call tracker online as before, these enhanced features allow even greater insight into which channels are driving results, as well as the ability to more accurately calculate ROI for each web marketing channel.
When your company partners with Axencia, you:
Save time
Our clients have successfully implemented their call tracking data to reduce the amount of unanswered phone calls, accurately determine ROI, cut PPC costs and plan employee availability around optimal call times. Other call tracking companies can’t even come close to providing these kinds of results.
Grow lead knowledge
By knowing where your customers found you and decided to finally pick up the phone, you are provided key insight to the thought process and behaviors of your target customer. With call tracking software, you have everything you need to take that unique approach and create as many new customers for your business as possible.
Measure ROI
With website call tracking services, we are able to report the true ROI and make more informed decisions on future changes to your website and Internet marketing strategy. While other Internet marketing firms determine client website strategies based on partial data, Axencia can see the whole picture, which is why we continue to provide superior results for our clients.
Make data-driven decisions
CallTrackerAX can track exactly where your customers are calling you from. Lucky for you, you don’t have to wonder anymore or merely speculate which campaign is bringing you maximum ROI. By tracking each of these sources and more with website call tracking, you can make the best decision for the future marketing efforts of your company so you can invest your marketing dollar where it matters most.
Proven Results For Clients
Solving key challenges for businesses
With Axencia handling our web maintenance, our site has never been more reliable. They’ve eliminated downtime and improved user experience across the board.
Axencia's exceptional web maintenance services have ensured our website runs smoothly and remains secure. Their prompt updates and proactive solutions have saved us time and resources.
Axencia has been instrumental in keeping our e-commerce website secure and up-to-date. Their quick support and proactive maintenance have helped us deliver a seamless shopping experience to our customers.
Axencia’s web maintenance services have been a game-changer for us. They’ve improved our site’s performance and security, ensuring our clients always have a smooth experience.
Axencia.co
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View all call tracking service deliverables
Features | Aggressive | Market Leader | Pioneer |
Unique phone numbers | Up to 2 | Up to 4 | Up to 8 |
# of monthly phone calls | Up to 200 | Up to 400 | Up to 800 |
Unique number setup and advanced call routing | ✓
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Integration with Google Analytics | ✓
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Setup of monthly Google Analytics emailed report | ✓
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Call recording (if desired) | ✓
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Setup of different #s for multiple channels (PPC, SEO, Email, etc.) | ✓
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Reporting interface for phone calls | ✓
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Call log and easy export of all phone calls | ✓
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Caller data enrichment | ✓
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Email call notifications and reports | ✓
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Ability to block and filter callers | ✓
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Unlimited users for the reporting interface | ✓
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Initial 25 calls transcribed and call scoring included | ✓
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Setup of unique # on unique PPC campaigns | ✓
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Setup of unique # on PPC landing pages | ✓
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200+ SMEs behind campaign driving results | ✓
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Additional monthly phone numbers | Once the ML plan is exceeded: $25 for each additional phone # a month | ||
Additional monthly phone calls received | Once the ML plan is exceeded: $50 for each block of 100 additional inbound calls a month | ||
Monthly Investment: | $400 | $600 | $700 |
Need more information? Call Us:  |
**Call tracking services are for existing clients only at this time
View all web marketing channel call tracking & ROI reporting deliverables
Features | Aggressive | Market Leader | Pioneer |
Unique phone numbers | Up to 10 | Up to 10 | Up to 10 |
# of calls recorded each month | Up to 200 | 200 – 400 | 400 – 800 |
Call tracking for individual web marketing channels (SEO, PPC, Social, Remarketing, etc.) & channel ROI reporting | ✓
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Call transcriptions included | ✓
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Unique number setup and advanced call routing | ✓
| ✓
| ✓
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Integration with Google Analytics | ✓
| ✓
| ✓
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Setup of monthly Google Analytics emailed report | ✓
| ✓
| ✓
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Call recording (if desired) | ✓
| ✓
| ✓
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Setup of different #s for multiple channels (PPC, SEO, Email, etc.) | ✓
| ✓
| ✓
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Reporting interface for phone calls | ✓
| ✓
| ✓
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Call log and easy export of all phone calls | ✓
| ✓
| ✓
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Caller data enrichment | ✓
| ✓
| ✓
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Email call notifications and reports | ✓
| ✓
| ✓
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Ability to block and filter callers | ✓
| ✓
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Unlimited users for the reporting interface | ✓
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Call transcription & call scoring | ✓
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SMS call notifications | ✓
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Setup of unique # on unique PPC campaigns | ✓
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Setup of unique # on PPC landing pages | ✓
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200+ SMEs behind campaign driving results | ✓
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Setup of call tracking numbers on website (if desired) | $300 (Waived for existing customers) | $400 (Waived for existing customers) | $600 (Waived for existing customers) |
Monthly Investment: | $400 | $550 | $650 |
Need more information? Call Us: |
FAQs about website call tracking services
Website call tracking is a service that allows businesses to track and analyze phone calls generated from their website. It assigns unique tracking numbers to different marketing campaigns, helping you understand which channels drive the most calls and measure the success of your marketing efforts.
Call tracking works by dynamically displaying a unique phone number on your website based on the visitor’s source, such as organic search, paid ads, or social media. When a customer calls the number, the system records call details like duration, time, and source, providing valuable insights into customer behavior.
Call tracking helps you:
- Identify which marketing campaigns generate the most calls.
- Improve ROI by focusing on high-performing channels.
- Gain insights into customer preferences and behavior.
- Monitor and improve call handling and customer service.
Yes, our call tracking services can integrate with tools like Google Analytics, Google Ads, CRM systems, and marketing platforms. This allows you to track calls alongside other metrics and streamline your workflow.
Absolutely! Call tracking is especially useful for businesses that rely on phone calls for customer interactions, such as real estate, healthcare, legal services, e-commerce, and more. It provides valuable data to optimize marketing and improve customer service.
Not at all. Call tracking operates seamlessly and doesn’t affect the customer’s experience. Visitors see a regular phone number and can call without any interruptions. The tracking happens in the background, ensuring a smooth experience.
