Ready to drive a better ROI for your business? With Axencia’s account-based marketing services, you can confidently target and convert high-value leads to generate marketing results that impact your bottom line. Start leveraging account-based marketing solutions today!
What do your account-based marketing services include?
When you partner with Axencia for account-based marketing services, you receive the complete package. With our ABM services, we take care of everything. From researching your target accounts to developing your strategy, we provide a turn-key solution to securing your next client.
Get an in-depth look at what’s included with our account-based marketing services:
Competitor evaluation
Before your dedicated account manager creates your account-based marketing plan, they look at your competitors. With this step, your account manager can determine which businesses are also competing for your account. They can also see what strategies your competitors use in their campaigns.
With our competitor analyses, we like to look at the following factors:
- Budget
- Strategy
- Management (outsourced or in-house)
Understanding the budgets, plans, and management approach of your competition can help your account manager and business develop a competitive and effective campaign for reaching and converting a target account.
Even better, a competitor evaluation reveals the strengths and weaknesses of your competitor. With our award-winning team, you can target those weaknesses and incorporate those strengths into your strategy.
Campaign optimization
Once your dedicated account manager launches your campaign, they start the process of optimizing it. With optimization, your dedicated account manager looks for areas of improvement. These areas can have a direct impact on your strategy, as well as your bottom line.
As an example, if your account-based marketing strategy includes a social media advertising campaign, your account manager may have a few suggestions after the first month. For instance, they may recommend revising ad copy, updating ad images, or refining ad targeting to get better results.
While some businesses look at optimization as a sign of failure, it’s not. With optimization, you can improve your strategy, as well as leverage additional data. In the above example, for instance, you gain a better understanding of your audience when it comes to targeting.
If you don’t optimize your campaign, you’re giving away accounts to competitors that do.
Account profiling
Every business is different when it comes to why they invest in working with an account-based marketing company.
No matter why you’re investing, our account-based marketing services include account profiling. With account profiling, your dedicated account manager takes an in-depth look at your business. Using our research, we can create an ideal customer profile (ICP) for your company.
With an ICP, we look at several factors, including:
- Employee count
- Customer base size
- Annual revenue
- Industry
- Technology
- Geography
- Budget
Once you have an ICP, our account-based marketing agency can streamline the process of evaluating and valuing potential accounts. This expedited process makes choosing targeted accounts easy. You know the potential value of the account, as well as its similarities with your ICP, which helps you decide about pursuing it with ABM marketing.
Target account analysis
Following your ICP, as well as approval for a target account, your dedicated account manager begins the process of analyzing that account. This step is critical because it provides the foundation to your account-based marketing strategy.
As a part of their research, your dedicated account manager investigates the following features:
- Number of key decision-makers
- Company size
- Company requirements for services or products
- Company budget
This research provides your dedicated account manager with several helpful pieces of data. For example, they can determine how many decision-makers you need to convert, as well as the location of those decision-makers in the buying funnel.
All this information plays a direct role in your strategy.
Strategy development
Next, your dedicated account manager starts outlining your account-based marketing campaign. With their research, they can develop a strategy that captures not only your brand but also the attention of key decision-makers at your target account.
During this stage, your dedicated account manager references their research, as well as discussions with your team. They review your brand standards, product or services features, and preferences to build a strategy that adheres to your guidelines and goals.
When creating your strategy, your dedicated account manager aims to answer five questions:
- What questions do we need to answer for company decision-makers?
- Which channels, like search or social, can help us reach company decision-makers?
- What short- and long-term goals do we want to accomplish?
- How much should we spend on each channel?
- How can we target decision-makers in different stages of the buying funnel?
While this process can take time, you can trust your account manager to provide a fast turnaround. As an extension of your team, they understand how valuable this account is to your business. They prepare your strategy and help your company launch it without delay.
Routine reporting
With all our services, from account-based marketing to voice search optimization, we provide your team with regular monthly reporting. Depending on your business, preference, and service package, you may receive reports on a weekly, rather than monthly, basis.
While you can access a significant amount of campaign data via MarketingProAX, our client-exclusive marketing software suite, your routine account-based marketing consulting check-in with your dedicated account manager provides additional insight into your campaign.
For example, your manager may discuss which aspects of your campaign work well. They may also highlight areas of improvement, providing action-based (and data-backed) recommendations for increasing the performance and results of these areas.
When you chat with your dedicated account manager, it’s also an opportunity to ask questions. If you’re unsure about a specific strategy, term, or tool, feel free to ask your account manager about it. You can also message your dedicated account manager with questions too.
As your account-based marketing firm, it’s essential for us to provide all the information you need. Whether you have a simple or complex question, we’re always ready to share our knowledge and offer advice. That’s why more than 90 percent of our clients stay with us.
Looking for plans and pricing? Get a preview of our account-based marketing service plans
Learn more about how our award-winning team creates a plan custom to your business and its goals. Or, collaborate with us one-on-one by contacting us online today to start creating your ABM services plan!
CUSTOM DIGITAL MARKETING PLANS
Starting atHow we determine pricing
Your Industry
Your Business Goals
Additional Support Needs
INCLUDED IN ALL PLANS:
When your company partners with Axencia, you:
09+ years of marketing experience
With more than 09 years of experience, we’re one of the most experienced account-based marketing agencies in the industry. Our decades of history demonstrate the ability of our company and our team to adapt to changes in the digital marketing sector, as well as succeed in an evolving marketplace. Plus, we can partner you with a dedicated account manager familiar with your sector.
Industry-leading marketing technology
At Axencia, we provide your business access to a premier marketing software suite, MarketingProAX. With the features of MarketingProAX, plus the power of IBM Watson, your company can compete and secure those valuable accounts. The best part is your business can take a hands-off approach to our tech suite. You can trust your account manager, for example, to leverage the benefits of MarketingProAX, MyEmailAX, and IBM Watson for you.
In-house talent
Choose Axenciaas your partner, and you gain immediate access to more than 500 talented digital marketing specialists. While you will have a dedicated account manager, you will also benefit from the expertise of our expansive team. With our team, your business can count on Axencia to take care of every aspect of your campaign.
Results that impact your bottom line
With our custom, data-backed strategies, we’ve helped our clients grow their businesses. From expanding into new areas to launching new services to hiring new team members, we’ve provided our clients with real, tangible growth.
Unparalleled client satisfaction
Your dedicated account manager, as well as our award-winning strategists, take an active interest in not only your business, goals, and products but also your team. We learn your preferences, for example, when it comes to communications, campaign updates, reports, and more. The commitment of our team to your business is why we have an unparalleled client recommendation score. It’s 444% higher than the industry average.
Full transparency
Transparency is a core part of Axencia. That’s why we publish our service prices online, as well as make your campaign reports accessible 24/7. With Axencia, you know what you’re getting. With MarketingProAX, it’s also a seamless process to share your campaign performance.
Full-service marketing solutions
As a full-service online marketing agency, Axencia offers all the necessary digital marketing services to launch your account-based marketing strategies. It’s a seamless experience that demands less of your time. This setup also maximizes the performance of your campaign, eliminating setbacks caused by miscommunication or zero collaboration. Plus, you can pull all your campaign data from one place, which makes presenting to company decision-makers easy.
Custom marketing strategies
When you partner with Axencia, you can expect a strategy tailored to your business. Your dedicated account manager spends time learning about your company, industry, goods, and target audience to build an effective campaign that moves towards achieving your goals.
Proven Results For Clients
Solving key challenges for businesses
Axencia has been instrumental in keeping our e-commerce website secure and up-to-date. Their quick support and proactive maintenance have helped us deliver a seamless shopping experience to our customers.
Axencia’s web maintenance services have been a game-changer for us. They’ve improved our site’s performance and security, ensuring our clients always have a smooth experience.
Axencia's exceptional web maintenance services have ensured our website runs smoothly and remains secure. Their prompt updates and proactive solutions have saved us time and resources.
With Axencia handling our web maintenance, our site has never been more reliable. They’ve eliminated downtime and improved user experience across the board.
Axencia.co
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In-house SEO
FAQs about Account-based marketing service
Account-Based Marketing (ABM) is a strategic approach to B2B marketing in which businesses focus their marketing efforts on specific high-value accounts. Instead of casting a wide net, ABM tailors campaigns to individual target accounts to increase engagement and drive conversions.
Traditional marketing focuses on broad lead generation and nurturing a large audience, while ABM narrows its focus to a select set of high-value accounts. In ABM, marketing efforts are highly personalized, ensuring that only key decision-makers within targeted accounts are engaged.
ABM is ideal for B2B companies with:
- High-value or enterprise-level target customers.
- Long sales cycles involving multiple decision-makers.
- Products or services that require a consultative sales approach.
Industries such as technology, software, finance, and manufacturing commonly use ABM strategies.
- Higher ROI: ABM delivers a higher return on investment compared to other B2B marketing strategies.
- Better alignment between sales and marketing: ABM requires close collaboration between marketing and sales teams, leading to improved communication and shared goals.
- Improved engagement: Personalized marketing campaigns create deeper engagement with key accounts.
- Shortened sales cycles: Focusing on high-value accounts and decision-makers can speed up the sales process.
- Better resource allocation: ABM ensures marketing resources are spent on the accounts with the highest potential value.
- Account selection: Identify high-value accounts that match your ideal customer profile (ICP).
- Account insights: Gather detailed information on each target account, including their needs, challenges, and key decision-makers.
- Personalized content: Create tailored marketing content and campaigns for each account.
- Multi-channel outreach: Engage accounts across multiple channels, including email, LinkedIn, personalized events, and direct mail.
- Sales and marketing alignment: Ensure collaboration between sales and marketing teams to deliver a seamless experience.
- Performance measurement: Track key metrics such as engagement, pipeline growth, and revenue to evaluate the effectiveness of the ABM campaigns.
Target accounts are selected based on criteria such as:
- Revenue potential and account size.
- Fit with your ideal customer profile (industry, geography, company size).
- Existing relationships or likelihood of conversion.
- Strategic importance to your business (e.g., marquee accounts that could drive future growth).
Key ABM metrics include:
- Account engagement: Measures the level of interaction with marketing content across different channels.
- Pipeline velocity: Tracks how quickly deals are moving through the sales funnel.
- Win rate: Compares the number of closed deals to the number of target accounts engaged.
- Deal size: Measures the average deal size of closed accounts compared to non-ABM accounts.
- Return on investment (ROI): Evaluates the financial impact of ABM efforts relative to the investment made.
ABM naturally fosters collaboration between sales and marketing teams by focusing on shared goals, such as closing specific high-value accounts. Both teams work together to identify target accounts, develop personalized campaigns, and nurture leads through the sales funnel.
Common channels for ABM include:
- Email marketing: Personalized emails targeted at decision-makers.
- LinkedIn ads: Highly targeted advertising to reach specific accounts and roles.
- Direct mail: Sending personalized gifts or packages to key stakeholders.
- Webinars and events: Hosting exclusive events tailored to target accounts.
- Content marketing: Creating account-specific content, such as case studies, whitepapers, and videos.
The time frame for seeing results can vary depending on factors such as the length of your sales cycle and the size of the accounts being targeted. Typically, businesses can expect to see meaningful engagement within the first 3-6 months, with significant pipeline and revenue growth occurring over 6-12 months.
Key tools for ABM include:
- CRM systems (e.g., Salesforce, HubSpot): Helps track account interactions and pipeline.
- ABM platforms (e.g., Terminus, Demandbase): Enables personalized campaigns and account targeting.
- Marketing automation tools (e.g., Marketo, Pardot): Automates email and multi-channel campaigns.
- Analytics platforms (e.g., Google Analytics, Tableau): Tracks performance metrics and ROI.
- LinkedIn Sales Navigator: Helps sales teams engage with key stakeholders within target accounts.
- Yes, small businesses can implement ABM by focusing on a limited number of high-value accounts and leveraging cost-effective tools and channels. Even with fewer resources, small businesses can create highly personalized campaigns that yield significant results.
