Put your data to work with channel attribution and forecasting services. Get actionable insights that make predicting sales and determining top marketing channels from billions of data points easy. Start improving your forecasting accuracy and marketing ROI now!
With our customizable strategies, you’ll get everything you need for your channel attribution and forecasting, from the strategies to the specialists. Need a website marketing service you don’t see below? Contact us online today!
A full-service solution
Amazon Keyword Research
With Axencia you get a full-service solution with channel attribution and forecasting services that include:
- Cross-channel attribution
- Marketing-mix modeling
- Causal impact analysis
- Forecasting, including for lead generation and sales
Custom dashboards
With a dashboard custom-built for your business and goals, you can see critical information, like:
- Your marketing spend and your marketing return on investment (ROI)
- Your revenue and pipeline attribution
- Your buyer journey, including your funnel velocity
When your company partners with Axencia, you:
Get an experienced (and dedicated) team on your side
When you have a dedicated team that includes all the skill sets you need, from website analytics to marketing to development, it’s easy to act on your data. You don’t have to worry about hiring a freelancer or asking for help from another department. Instead, you can view your forecasting and attribution reports and take action. Even if you have questions, you have a dedicated point-of-contact to ask from beginning to end, which allows you to respond even faster to your results.
Sync marketing data in real-time
Monitoring attribution in real-time is easy with MarketingProAX. This marketing tech platform, which is proprietary and exclusive to Axencia clients, allows your business to see which channels, campaigns, and content contributed to a lead form, phone call, or sale. Even better, MarketingProAX calculates your return on investment for you in real-time.
Keep your entire team updated
Thanks to the MarketingProAX integration options, you can keep everyone, from marketing to sales, in the loop. MarketingProAX integrates with some top customer relationship management (CRM) and marketing automation tools, from Salesforce to Nutshell.
Access channel-specific marketing specialists
With channel attribution, you can make surprising discoveries about which channels, campaigns, and content drive the best ROI. That’s why Axencia features more than 300 marketing specialists, ranging from search engine optimization (SEO) specialists to social media specialists.
Proven Results For Clients
Solving key challenges for businesses
Axencia created personalized social media campaigns that highlighted our services effectively. This led to a 40% rise in patient inquiries and a significant improvement in our local reputation.
Thanks to Axencia’s social media marketing expertise, our online sales increased by 250%. Their content strategy and engaging posts resonated with our audience, turning followers into loyal customers.
Axencia’s expert team revamped our social media presence with consistent branding and compelling visuals. As a result, our follower count doubled, and our community engagement soared to new heights.
With Axencia’s social media strategy, we saw a 300% increase in engagement within just three months. Their creative designs and targeted campaigns helped us attract a larger audience and build a stronger connection with our followers.
Axencia.co
Typical SEO agency
In-house SEO
FAQs about channel attribution & forecasting
Channel attribution is the process of identifying and assigning credit to specific marketing channels (such as paid ads, social media, email campaigns, or organic search) that contribute to a customer’s conversion or purchase journey. It helps businesses understand which channels drive the most value and optimize their marketing efforts.
Channel attribution is essential for:
- Understanding which marketing channels provide the highest ROI.
- Optimizing your budget allocation for better performance.
- Gaining insights into customer behavior and journey patterns.
- Making data-driven decisions to improve overall marketing effectiveness.
Forecasting in marketing involves predicting future outcomes, such as revenue, customer acquisition, or conversions, based on historical data, market trends, and analytics. It helps businesses prepare strategies, allocate budgets, and set realistic performance goals.
At Axencia, we use advanced tools and data-driven models to provide accurate channel attribution insights. Our process includes:
- Tracking customer interactions across multiple channels.
- Using attribution models like first-click, last-click, linear, or data-driven approaches.
- Providing detailed reports to help you understand which channels are most effective.
We leverage industry-leading tools and AI-powered platforms to create accurate forecasts. These tools analyze historical data, seasonality, and trends to deliver actionable insights that guide your marketing strategy.
Yes! Axencia integrates channel attribution insights with forecasting to give you a complete view of your marketing performance. This allows us to predict the future impact of different channels on your business goals and optimize your strategy accordingly.
We tailor attribution models to your business needs. Common models include:
- First-click attribution: Gives credit to the first touchpoint in a customer’s journey.
- Last-click attribution: Focuses on the last touchpoint before conversion.
- Linear attribution: Equally credits all touchpoints in the customer journey.
- Data-driven attribution: Uses AI to analyze and credit touchpoints based on their impact.
Getting started is easy! Contact us today for a consultation. Our team will assess your business needs, set up tracking systems, and deliver actionable attribution and forecasting solutions to help you achieve your goals.
Axencia is always open to new ideas and custom requests! Simply contact one of our social media experts using the form below to ask about our other social design options and pricing. We’ll be happy to work up a custom quote for you.
