Did you know that 42% of users would leave a website because of poor functionality? Investing in website user experience (UX) analysis services informs you how you can streamline your customers’ journey and nurture them into conversion more efficiently.
Your website’s UX directly impacts your revenue and bottom-line growth. With a positive UX, you keep your audience engaged on your site, potentially increasing conversions and sales.
To find out if you’re providing excellent user experience, you can invest in UX analysis services. These services uncover the bottlenecks that your audience faces when navigating your website and help you improve their experience.
With Axencia’s UX analysis services, you get these services:
Custom UX analysis strategy
Every business has a unique website and UX analysis needs. That’s why we use a custom approach for your website’s UX analysis.
Your custom UX analysis starts with your website’s initial conversion audit. At this stage, we identify your site elements with the highest potential for optimization.
These parts will get tested further and optimized for conversions. Our team will then provide recommendations to optimize these elements to drive conversions for your business.
To find out how your target audience navigates your site, you’ll also get 15-minute videos of initial website user testing. You’ll get a summary of findings, including key areas of improvement, in the report.
CRO testing
The goal of your website’s UX analysis is to improve its conversions and grow your revenue.
When you team up with us, we provide you with conversion rate optimization (CRO) testing and a conversion strategy. It involves multiple tests to find ways to streamline your customers’ journey on your website and improve conversion rates:
- Creative design A/B testing
- Multivariate conversion testing
- Shopping cart abandonment testing (if your website has ecommerce features)
Keeping track of what works for your website is easy, because you also get a conversion best practices documentation.
Dedicated project manager
When you work with Axencia, you’ll have a dedicated project manager who will be on top of deadlines and action items related to your UX analysis strategy. They’ll liaise with our other team members who are experienced in analyzing and improving a website’s UX, ensuring the results you’re expecting are delivered.
As a result, all processes are streamlined. You have a single point of contact for all your needs.
Regular reporting
UX analysis isn’t a one-and-done activity. Continuously monitoring your site’s UX ensures you’re engaging your customers even as their needs or behaviors evolve.
Our monthly performance and conversion reports can help you keep track of the changes on your website. In addition, you’ll see how your UX has improved and its impact on your conversions!
And more
When you partner with Axencia, you get access to our proprietary growth platform, MarketingProAX.
Powered by IBM Watson artificial intelligence (AI), MarketingProAX can measure the impact of your campaigns on your bottom line. It provides you with valuable insights and data to inform your CRO strategies and improve your website’s UX.
It features VisitorRecorderAX, which records your users’ interactions with your website in web video format. You’ll discover:
- The pages your users visit
- The links they click
- How they scroll your pages
This tool lets you analyze their behavior on your site and informs you how you can make your pages more engaging for them. As a result, you make data-backed decisions on how to increase your conversion rates and revenue.
Transparent CRO Pricing Tailored to Your Business Goals
When you invest in conversion rate optimization services, you’re investing in a strategy dedicated to driving ROI across your omnichannel digital marketing strategy. Talk to our strategy team to see how CRO can help grow your business!
Essential CRO
- Smaller websites
- Businesses focused on lead generation
- Websites built or redesigned in the last 5 years
- Businesses looking for simply some user research and testing to support website decision making
Custom CRO
- Small to Midsized Businesses
- Businesses focused on lead generation or ecommerce
- Businesses looking for more of a well-rounded CRO project in terms of research, testing, and design
Enterprise CRO
- Larger businesses with specific brand design requirements
- Businesses focused on lead generation or ecommerce
- Websites with complex content management systems
- Businesses looking for more of a design-heavy CRO project with user-research and testing to support design decisions
Get expert help improving your website conversion rate and start increasing your ROI from inbound marketing experts. Connect with a Axencia strategist to see how CRO can help you reach your business goals in 2024!
Proven Results For Clients
Solving key challenges for businesses
With Axencia handling our web maintenance, our site has never been more reliable. They’ve eliminated downtime and improved user experience across the board.
Axencia's exceptional web maintenance services have ensured our website runs smoothly and remains secure. Their prompt updates and proactive solutions have saved us time and resources.
Axencia has been instrumental in keeping our e-commerce website secure and up-to-date. Their quick support and proactive maintenance have helped us deliver a seamless shopping experience to our customers.
Axencia’s web maintenance services have been a game-changer for us. They’ve improved our site’s performance and security, ensuring our clients always have a smooth experience.
Axencia.co
In-House Marketing
Typical SEO agency
Axencia UX analysis services
Features | Aggressive | Market Leader | Enterprise |
Initial CRO campaign (First month) CRO & UX Assets | 4 CRO or UX Assets | 8 CRO or UX Assets | 10 CRO or UX Assets |
Monthly Ongoing CRO & UX Assets | 2 CRO or UX Assets | 4 CRO or UX Assets | 8 CRO or UX Assets |
Dedicated UX project manager | ✓
| ✓
| |
Monthly user experience reporting | ✓
| ✓
| ✓
|
200+ SMEs behind campaign driving results | ✓
| ✓
| ✓
|
Online project management scheduling | ✓
| ✓
| ✓
|
Initial Website User Testing Videos – Up to 15 minute video (Q&A + summary of findings for each video) | 2 videos | 4 videos | 6 videos |
Custom initial user experience testing strategy | ✓
| ✓
| ✓
|
Conversion tracking code setup | ✓
| ✓
| ✓
|
Confirmation/thank you page setup | ✓
| ✓
| ✓
|
Goal Funnels Setup – Initial Analytics + Reporting | ✓
| ✓
| ✓
|
Initial Conversion Audit – What Portions of Site to Test/Optimize for Conversions + Optimization Suggestions | ✓
| ✓
| ✓
|
VisitorRecorderAX – Web video capture of all converted leads (available for 60 days) | ✓
| ✓
| ✓
|
CRO & UX Assets Consist of: | |||
Use of Google Optimize for A/B testing (Client Google Analytics access is required) | ✓
| ✓
| ✓
|
Raw Heatmap Data Provided | ✓
| ✓
| ✓
|
ROI & split test reporting schedule | ✓
| ✓
| ✓
|
Creative design for A/B testing | ✓
| ✓
| ✓
|
Market research | ✓
| ✓
| ✓
|
Conversion strategy | ✓
| ✓
| ✓
|
Conversion best practices documentation | ✓
| ✓
| ✓
|
Static calls to action design | ✓
| ✓
| ✓
|
Lead form setup/modifications | ✓
| ✓
| ✓
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Navigational modifications | ✓
| ✓
| ✓
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Multivariate conversion testing | ✓
| ✓
| ✓
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USP and headline copywriting | ✓
| ✓
| ✓
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Setup of auto responders | ✓
| ✓
| ✓
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Incoming traffic reporting and recommendations | ✓
| ✓
| ✓
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Conversion path implementation | ✓
| ✓
| ✓
|
Lead forms integrated into supported CRMs (ex. Salesforce.com, Microsoft Dynamics, Sugar CRM, etc) | ✓
| ✓
| ✓
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Performance test reporting | ✓
| ✓
| ✓
|
Conversion reporting | ✓
| ✓
| ✓
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Upcoming Feature - MarketingProAX setup & included | ✓
| ✓
| ✓
|
Incoming traffic analysis | ✓
| ✓
| ✓
|
Ecommerce websites | ✓
| ✓
| ✓
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Shopping cart abandonment testing | ✓
| ✓
| ✓
|
Google Ads landing page conversion audit (one-time) | ✓
| ✓
| ✓
|
Landing page creation | ✓
| ✓
| ✓
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Custom UX design and development projects | ✓
| ✓
| |
Conversion Funnel Report | ✓
| ✓
| ✓
|
CRO Page Heading Analysis | ✓
| ✓
| ✓
|
Conversion Analysis by Traffic Source/Medium | ✓
| ✓
| ✓
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Basic ADA Compliance Analysis | ✓
| ✓
| ✓
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Additional CRO & UX Assets = $600 each | ✓
| ✓
| ✓
|
Initial Setup Month 1 | $2,200 | $7,200 | $9,200 |
Conversion Rate Optimization Ongoing Investment | $1,900 | $3,600 | $9,200 |
Need more information? Call Us:  |
FAQs about website UX analysis services
Nearly every aspect of UX contributes to your website’s conversion rate. If your site is hard to navigate, slow to load, or causes other issues for your visitors, you’ll lose customers.
Think of your website as a customer service representative from your business. Would you prefer a service rep who’s polite, clear, and helpful? Or one who can’t give you a straight answer and doesn’t understand your issue?
Curbing customer frustration through improved usability is one of the simplest and most effective methods of strengthening your sales process and improving your bottom line.
For easy reference, some common issues include:
- Confusing navigation
- Slow download times
- Asking users to do too much
- Vague calls-to-action (CTAs)
- Non-responsive interfaces
- Unintuitive interfaces
- Poor design
- Frequent technical errors
UX analysis is the process of collecting and analyzing data about your audience’s experience with your business website.
By evaluating how your audience interacts with your site, you can improve it to make it easier to use and more engaging. The result? A website with increased conversion rates driving revenue growth.
By implementing a website analysis, you are:
- Listening to the voice of your customers and improving their experience accordingly
- Building brand loyalty and trust by cutting back on confusing navigation, long checkout processes, and vague directions
- Working with a skilled team of web designers and website conversion experts who can provide the tools you need for your website to succeed
A user experience (UX) report determines what your website does well and what it could do better, all from a visitor’s perspective. It shows you everything you need to do to streamline your website.
The report itself can be anything from a questionnaire to an audit of your current site, though the results always help deliver a better experience for your website visitors.
UX reports uncover usability issues and help you address them. As a result, you can make changes to your site navigation, checkout process, and other site elements that will engage your audience with your business.
Our UX optimization is a two-step process: analysis and implementation. We use this process to go through the design elements of your site, detecting every possible barrier your customers may face while browsing.
While design issues can sometimes be patched up from the top down, we’re committed to getting to the root of an issue and correcting it on a fundamental level. We do this in part by asking questions:
- What browsers are visitors using?
- Can they easily find the information they want?
- Are they constantly using your site’s search bar because they can’t figure out how your site is structured?
This is just a fraction of what we address. We focus on improving your audience’s journey on your website.
Our goal is to ensure their journey is as smooth as possible so they can get from point A to point B on your website with ease. As a result, they can easily find information and convert on your site, which gives you more leads and potentially increase your sales, too!
When you work with Axencia, expect a thorough UX analysis of your website — and more. Aside from identifying your site’s usability issues, we also examine the overall site experience.
That way, we can help you improve your website’s usability so your visitors can navigate your site with ease and progress through your sales funnel quickly. As a result, your website can drive more qualified leads and sales for your business.
When you choose Axencia to analyze your site, you can:
- Improve the flow of your navigation
- Minimize loading times
- Reduce the time it takes to accomplish specific tasks
- Maintain an easy-to-use interface
- Generate repeat visits
- Eliminate technical errors
- Decrease the cost of customer support
- Reduce maintenance costs
- Improve conversion rates
- Increase revenue
We specialize in providing in-depth UX analysis that focuses on real user behavior. Our team uses advanced tools and strategies to ensure that your website not only looks great but also provides an optimized experience that leads to higher conversion rates and better customer satisfaction. We deliver actionable insights and help implement improvements, ensuring that your website is always performing at its best.
